BRAND OF THE DAY
High on water conservation and consumer experience
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June,
2013: Coram India today
announced the launch of a new range of Extreme wellness showers. The new
generation range of wellness shower come in a closed circuit system that
ensures no wastage of water. A powerful pump takes in water from a built-in
reservoir; pumps it around the system thus eliminating the need to supply any
fresh water at all. This innovative technology provides 5000 litres
of shower in 15 minutes by using just 55 litres. Available in 3
different variants and multiple shape options, the shower can be used both as
stand alone or wall flushed .The powerful water pressure technology eliminates
your worries on low water pressure supply from the main source, thus giving you
a total Spa experience in the luxury of your personal settings.
Mr.
Rajnish Ohri, Managing Director, Coram India said, “Wellness is seen as a perfect
symmetry of the physical, mental and spiritual being that bestows one with a
sense of peace and welfare. Our products have been successful in helping our
customers unwind after a hard day’s work”. Speaking about the Guilt associated
by taking long showers, he further added, “We at Coram are well aware of the
fact that fresh water is becoming increasingly scarce in many parts of the
world and India in particular faces an acute water shortage. Our wellness
showers are designed in a way to give you a water fall experience with limited
use of water thus making total savings on water greater than probably any other
existing product in the market. This is what we call ‘GUILT FREE’ experience”.
Amongst
many other features, these showers also come with disinfection processes where
once you have taken a shower, the bath is ready for the next person without you
having to go through cleaning the system.
The
entry level showers come at a price tag of Rs 5.5 lakh and the top end is Rs 13
lakh
The
introduction of these showers will revolutionize our bathing experience with
the fundamental principle of conserving precious water. A single
bathing experience under a coram wellness shower is equivalent to 60% of water
saving/conservation.
About
Coram India
Coram
India is a 100% owned subsidiary of Coram International, a leading European
conglomerate which has interests in various businesses. The India operation
helmed by Mr. Rajnish Ohri was incorporated in July 2012 at Gurgaon. Coram has keen focus on water conservation and its
innovative products underline Coram’s commitment. Coram’s Extreme
wellness showers incorporate the latest in technology that help
save water up to 60 percent and electric bills without compromising on
the experience of wellness
With a vast heritage of brands which have
been operating for over 250 years of successful business in Europe, Coram
India’s marketing pitch will be an extension of Coram International’s
thoughtful attempt in bringing life (i.e. Water) to wellness.
About
Coram International
Coram International Head quartered in
Holland with offices in over 15 countries, centres its business around water.
This gives it a natural extension of its business from bathing to drinking
water. Its portfolio of business extends from companies specializing in bath,
water circulation and drinking water. In all these businesses it is uniquely
placed by offering differentiated solutions without compromising on the
important issues of environment, sustainability and savings.
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