August, 2013:
Wagh Bakri Tea Group, the largest buyers of quality tea and the 3rd
largest packaged tea company of India, has stepped forward with an aggressive
brand promotion campaign through a strategic tie-up with Balaji Motion Pictures
to promote its flagship brand Wagh Bakri tea with the much awaited action
packed drama ‘Once Upon a Time in Mumbai Dobaara’.
Through a strategic tie-up with
one of the much awaited movie of this year Wagh Bakri Tea Group has charted out
an aggressive brand promotion campaign which will cover Print, Television,
Outdoor and online platform in India and around 10-15 countries. The campaign
will be run in Gujarat, Maharashtra, North India, Rajasthan, Madhya Pradesh and
Chhattisgarh wherein Wagh Bakri tea enjoys a robust market presence. Also, Wagh
Bakri Tea has strong presence countries like USA, the UK, Gulf nations,
Australia and New Zealand, where Bollywood movies are released on a large scale
and are enjoyed by a large mass. And this would enable the tea major to
strengthen its brand presence in the targeted markets.
Speaking on the brand promotion
campaign and the strategic tie-up with ‘Once Upon a Time in Mumbai Dobaara’ Shri
Parag Desai, Executive Director of Sales, Marketing and International Trade,
Wagh Bakri Tea Group said, “We are so happy to execute this brand promotion
campaign in association with Balaji Motion Pictures and are equally delighted
because our brand Wagh Bakri tea fits the storyline of the movie ‘Once Upon a
Time in Mumbai Dobaara’. After an extensive research on brands which could go
in line with the movie, the production house zeroed down on us to become a part
of this movie. The perfect blend of Kadak-Meethi (Strong and Sweet) of our tea
supremely complies with OUATIMD’s tale of kadak action and sweet relation. This
movie is based on relations and our tagline suits the story the best.”
As part of the brand promotion
campaign, 1 30 second TVC will be telecasted on television in India and abroad.
Also, this TVC will be run on online platforms. Going strategic in order to
reach out a large mass of Hindi movie lovers in targeted markets large scale
outdoor promotion and print advertisements will also feature pre-release and
post release of the movie.
On associating with Wagh Bakri
Tea brand, Mr. Tanuj Garg, CEO- Balaji Motion Pictures, said, “Our
film contains "Strong (Kadak)" characters & star cast with a
story based on "Relationship" hence we selected a brand known world
over for its "Strong Taste (Kadak Mithi)" and "Building
Relationships (Rishte Banaye)" over a cup of tea I.e "Wagh Bakri
Tea".
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